Creating a miraculous immersive experience whether it be as simple as the right greeting at the door or a stunning surprise mini opera to accompany the entrée in your food service offering, has come to be expected by guests, customers and visitors throughout the service industries worldwide.
In short, the "Service Theatre" experience provides the all important competitive advantage in the uniquely crowded concept retail catering sector.
STRALLENS have been recruiting and training the right stuff and the right staff since the idea of adding value to any kind of retail and retail catering was born. We have devised, designed and implemented Service Theatre entertainment experiences, training waiters to dance, dancers in Mixology, singers as Sommeliers and magicians to create the perfect flaming crépe-suzette and making it all appear magically and above all memorably on the plate, around the world, since 1990.
We have helped staff make magical appearances, cook and sing up a storm and add value to your customer experience in countless ways in themed restaurants from Italian and Greek and Rock 'n Roll concepts, special pre, post and in the middle of dinner immersive shows for bespoke dining and themed cocktail bar experiences.
We work closely with your project, staff recruitment and management teams to ensure that every programme is easily assimilated by the participants, fully replicable and documented for ongoing in-house training purposes and can be built into the fabric of your recruitment and retention strategies adding value both to the business and the sense of esprit de corps throughout your staff. The key result for you is uniquely valuable, attention grabbing and hugely memorable ingredients, adding inestimable value to your service offering and bottom-line.
Working closely with Stephen Logue at Business Blueprints at the world famous and groundbreaking Meadowhall Centre in Sheffield, STRALLENS recruited and trained a fully accredited professional theatre company culled from in-house staff resources, going on to replicate this model on various scales and service environments for many of the best known and extensive shopping and leisure centres worldwide with clients such as McDonalds Restaurants, Turners Life and Sole Restaurants, Westfield and many others.
STRALLENS have coined their approach to immersive customer experiences in retail environments as EVENTERTAINMENT.
THESPOS - Actors at the Point of Sale is a joint project between Stephen Logue and Sandy Strallen.
About Sandy Strallen. Trained as a Ballet dancer, went on dance with ballet companies around the world. When the great musical boom of the 1980's took off he was recruited by Andrew Lloyd-Webber, The Really Useful Theatre Group and Sir Cameron Mackintosh as a resident choreographer and director working on the original productions of seminal shows such as Cats, Chess, Sunset Boulevard, Aspects of Love and many others. He has been the principal dancer in pop promos for Sir Elton John, Whitney Houston, Chris Rea, and has featured in many television shows and films including Saturn III, Disney's Beauty and the Beast and most recently the soon to be released Mamma Mia 2 "Here We Go Again".
He has worked for countless theatre training organisations and is creative director for one of the leading entertainment provision companies specialising in corporate event design and management. He was the founder of Centertraining and Action Events, specialist consultancies for recruitment and training mall entertainers and promotional staff for the shopping, leisure and retail catering industries.
Sandy has unique insight on access to and contacts in, all areas of the entertainment industry and is on the advisory training panels and curriculum development boards of many of the leading theatre schools in the UK. In his spare time he is a professional yacht skipper, father of four professional actresses is a producer for international dance companies, curates art exhibitions and makes short experimental dancefilms.